Archetype Analysis – Uncovering the Depths of a Brand’s Personality
The first step in creating a cohesive visual identity for Gancarz Research was a deep dive into archetype analysis. Archetypes are primordial patterns that reflect our deepest desires and values. For a brand tied to finance and cryptocurrencies like Gancarz Research, we based our approach on the archetype of a wise mentor, infused with elements of a magician. This represents a symbol of knowledge, experience, and trust. A wise financial advisor who guides you through the complexities of the market.
Three Concepts – Visualizing Archetypes After defining the appropriate archetype, we moved on to creating several visual concepts. Each concept emphasized a slightly different visual aspect, yet was grounded in consistent values. The choice fell on the concept that best reflected the character of the Gancarz Research brand and had the greatest potential to resonate with its audience. The selected concept was refined and developed into all elements of the visual identity:
- A cohesive color palette associated with the brand.
- Typography: The selection of fonts that are legible and consistent with the brand’s character.
- Icons and graphics: A set of icons and graphics that will be used in various marketing materials.
- Patterns, backgrounds, and graphic elements that added uniqueness.
- Materials for all major social media channels.
