Pieno Pieno

Front Bicycle Light

Mactronic •

Partnering with a leading Polish lighting manufacturer, we embarked on a mission to create innovative bike lights. Our goal was to design products that cater to the evolving needs of modern cyclists.

  • 1. Market Research

    Analyzed market trends, identified competitors, and conducted user interviews to understand cyclist needs.

  • 2. User Personas

    Created profiles of typical cyclists (e.g., urban, mountain, recreational) to tailor designs to their specific requirements.

  • 3. Concept Development

    Developed 7 distinct design concepts, considering functionality, aesthetics, and technical feasibility.

  • 4. Prototyping

    Built physical prototypes using 3D printing and conducted user testing to validate functionality and ergonomics.

  • 5. Finalization

    Developed technical documentation and collaborated with the manufacturer for mass production.

Conclusion: Through extensive research and a design sprint approach, we successfully developed bike lights that:

  • Feature a modern and stylish design.
  • Ensure high visibility for cyclists in various lighting conditions.
  • Offer simple and intuitive controls.
  • Are durable and weather-resistant.
  • Meet the specific needs of a diverse range of cyclists.
Final result

Final result

By identifying a gap in the market and focusing on user needs, the project could result in a bicycle light that offers unique features and benefits, differentiating it from competitors.

The project can establish a strong brand identity for the bicycle light, including a distinctive aesthetic, clear target audience, and effective communication strategy.

The chosen concept can serve as a foundation for a family of products, allowing for future development and expansion of the product range.

By considering production costs, material selection, and manufacturing methods, the project can lead to a product that is both affordable and can be produced at scale.

Through in-depth user research and analysis, the final product can be designed to meet the specific needs and preferences of cyclists, ensuring optimal usability and comfort.